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CoachMorningGerbil13
PERSUASIVE HEALTH CAMPAIGN MESSAGE In our busy world of constant…
PERSUASIVE HEALTH CAMPAIGN MESSAGE
In our busy world of constant communication, where we are bombarded by information and messages and needs, how do you cut through that noise to get people’s attention? How do you influence people to watch and listen to what you have to say, even if the topic is not one they have thought about before? How do you persuade them to take the action you request? That is your challenge and goal for this Discussion.
The issue is healthcare in rural areas of the United States. Your first task will be to educate yourself on the needs of people in these areas. If you live in an urban area, you may not be aware of the degree to which place informs resources available and access to those resources. Being poor and underserved in a rural area increases the needs of these residents. Consider this finding from the 2010 National Healthcare Quality and Disparities Reports: “Despite improvements, differences persist in health care quality among racial and ethnic minority groups. People in low-income families also experience poorer quality care.” (AHRQ, 2014, para.1)
Put on your advocacy hat, and remember the Walden University outcome to facilitate positive social change. The media message that you develop could impact services in a rural county where you live or in your state, now or in the future.
For this Discussion you will respond to the following scenario:
Imagine that you are an employee in the Health and Human Services Agency (HHSA) of your county. Your department is launching a campaign to increase quality services to the underserved in your community. You are tasked with developing a media message that HHSA will disseminate to the public, with the goal of persuading people to donate money for a mobile screening bus that can travel to rural areas of the county and reach underserved individuals and families.
RESOURCES
Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.
WEEKLY RESOURCES
Perloff, R. M. (2021). The dynamics of persuasion: Communication and attitudes in the 21st century (7th ed.). Routledge.
Chapter 15, “Advertising, Marketing, and Persuasion”
Chapter 16, “Health Communication Campaigns”
These chapters, of your text, cover the focus for the week. Complete the reading to prepare for your Discussion posts.
Kenechukwu S. A, Asemah, E. S., & Edegoh, L. O. N. (2013). Behind advertising: The language of persuasion Links to an external site.. International Journal of Asian Social Science, 3(4), 951-959. Retrieved from https://archive.aessweb.com/index.php/5007/article/view/2468/3764
The authors analyze the power of persuasive language in advertising to influence consumer behavior, as well as consider criticisms of advertising techniques. Read the article for support in developing your media campaign for the Week 6 Discussion.
Andrews, K. R., Carpenter, C. J., Shaw, A. S., & Boster, F. J. (2008). The legitimization of paltry favors effect: A review and meta-analysis Links to an external site.. Communication Reports, 21(2), 59-69. Retrieved from https://www.researchgate.net/profile/Christopher_Carpenter/publication/230584128_The_Legitimization_of_Paltry_Favors_Effect_A_Review_and_Meta-Analysis/links/0fcfd501aa39164b40000000/The-Legitimization-of-Paltry-Favors-Effect-A-Review-and-Meta-Analysis.pdf
Agency for Healthcare Research and Quality (AHRQ). (2022, October). 2022 National Healthcare Quality and Disparities Report Links to an external site.. Retrieved from https://www.ahrq.gov/sites/default/files/wysiwyg/research/findings/nhqrdr/2022qdr.pdf
Access the information on health needs for help in identifying your key campaign message.
we viewed the following website in Week 2. Review again for the Week 6 Discussion.
Institute for Advertising Ethics. (2020). Principles and practices for advertising ethics Links to an external site.. https://www.iaethics.org/principlesandpractices
Review the codes of ethics of various professional organizations from the Week 1 Learning Resources, and choose the most relevant ethics code(s) to the content of your Discussion post.
Chapters 15 and 16 in the textbook and all of the required readings in the Learning Resources. Consider the strategies and techniques you learned this term. Be prepared to use at least one strategy/technique from the Week 6 Resources and at least two strategies/techniques from the course material from earlier in the term for a total of three strategies and/or techniques in your initial post.
Consider the wording of the media message to include in your Discussion.
Review this website from Week 2: Synder, W. S. (2011). Principles and practices for advertising ethics. Institute for Advertising Ethics. Retrieved from https://instituteforadvertisingethics.org/s/IAEPrincipalsandPractices.pdf
Review the codes of ethics for various professional organizations from the Week 1 Learning Resources. Consider the ethics of your message. Think about how it adheres to the standards for human services professionals and/or to ethical principles for advertising and/or other standards/principles of ethics that are relevant to the work you are doing or want to do.
:
Present the text of your media message.
Consider the influence techniques and strategies you learned all term as well as those in the Week 6 Required Readings. Explain how you used a minimum of 3 strategies, techniques and/or principles (at least one from Week 6 Required Readings) to develop your message. Evaluate your reasoning for choosing these techniques.
Justify how your media message is ethical by referencing specific codes of ethics and other resources.
Be sure to support the responses within your initial Discussion post (and in your colleague reply) with information obtained from the assigned Learning Resources, including in-text citations and a reference list for sources used. For information regarding how your Discussion will be evaluated, please review the Rubric, located in the Course Information area of the course.
