You are the communications director for Crazy Splash Adventure…

evensia24You are the communications director for Crazy Splash Adventure…You are the communications director for Crazy Splash Adventure Park, a water park with a variety of pools, waterslides, rides, and a lazy river. Crazy Splash holds safe fun as one of its core values. It has a large poster listing rules of the park at the front entrance, and all employees must go through safety training before working at the park. Recently, a guest of the park was injured when another guest followed them too closely down the park’s tallest waterslide and landed on top of them. The guest claims that the lifeguard in charge of managing the water slide was on their phone instead of paying attention to the guests. Because of this, other guests are questioning the safety of the park and the training of its employees. As the communications director, it is your job to respond to the situation. Which channel would be the most difficult to control the distribution of your communication. The response on social media; anyone can comment on the post, A written statement to local news agencies; the reporters can add commentary to the statement, A video on Crazy Splash’s Facebook page with a statement from the owner; anyone can edit it to be misrepresentative, A statement on Crazy Splash’s website; anyone can post it on social media. After looking further into the incident, it is found that employee tried to stop the second guest from going down the slide before the signal, and Crazy Splash is not at fault for the accident. What should you do in this situation. Release communication with the results of the investigation, but maintain a sympathetic tone toward the injured guest. Release communication with the results of the investigation, but maintain that the park still feels responsible and wants to make reparations. Renounce any prior apologies and announce that the park will be taking legal action against the guest for defamation. Release communication with the results of the investigation and make sure it emphasizes that the park is free from all blame to regain public trust. What is the best way you can demonstrate Crazy Splash’s commitment to taking responsibility in the wake of the incident. Give the injured guest a voucher for a free visit to the park at a future date. Apologize to anyone affected by the accident and promise it won’t happen again. Claim that because the second guest broke park rules by going down the slide before the employee said it was okay, the park is not at fault and does not need to take any responsibility. Promise to revise your training program to include weekly safety meetings that enforce the skills taught in orientation training. Based on what you know about the situation, which of the following statements would be most factual and appropriate to give to the public. Because employees are required to keep cell phones in lockers, there is no way for the guest’s accusations to be valid. Crazy Splash is not liable for any injuries that occur at our park. Therefore, it does not matter who was at fault for the accident. Based on the accusations of the guest, we have terminated the employee responsible for the accident. Crazy Splash Adventure Park remains committed to maintaining the safety of its guests and will investigate the employee in question to determine the reason behind the accident. Out of the following options, which audience would likely be most relevant for you to address. The owners and employees of water parks across the country. Parents with children between the ages of 8-15 in the community. Students at the local community college. Local government officials and law enforcement. You determine that a primary goal for your communication is to “maintain public trust” in the park. Can this goal be considered a SMART goal. No, because it is not achievable after a serious accident. Yes, because maintaining the trust of the public is smart if you want to keep their business. No, because it does not specify how public trust will be determined. Yes, because it is relevant to the current situation. How long should you wait before giving a statement about the incident. You should not say anything and instead wait for the incident to blow over. Responding will only keep the incident in people’s minds. You should give the statement within a day of the incident even if you don’t yet have all the information. You should wait until you have all the necessary information before giving a statement; it doesn’t matter how long it takes. You should give a statement within a week so you have time to think of what you want to say. Which of the following actions should you NOT immediately take in response to the incident. Promise to investigate the incident further and inform the public of new developments. Express concern for the injured guest.  Reiterate the importance of safety at the park. Take full responsibility for the injury and promise to make reparations for the guest’s medical bills and emotional damage. What is the first step you should take to communicate strategy in response to the incident. Determine your communication goals. Decide which communication channels to use to disseminate your message. Decide who your audience should be. Determine what facts need to be included in your communication. Due to the crisis, Crazy Splash is experiencing a threat to its reputation. Which of the following most describes this type of threat. Since the public no longer trusts the safety of the park, they will stop attending and supporting the water park. A new water park without a history of accidents will move in and take the business away from Crazy Splash. The park will be closed down because it is a danger to public safety. The accident will have legal repercussions that will cost the park money in reparations and legal fees. Multiple choice questions.  Social SciencePsychology