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Respond to the post below and do not repeat what you are reading….
Respond to the post below and do not repeat what you are reading.
1. Persuasion is an art that has been used for centuries to sway people’s opinions and feelings, and it has three key elements: logos, ethos, and pathos. Logos refers to using logic and reasoning to persuade someone that their argument is sound and logical. Ethos, on the other hand, pertains to establishing the credibility of the speaker or the source of the argument. Lastly, pathos is the appeal to the emotions of the audience, which can evoke feelings of empathy, sympathy, or compassion. A few examples for logos would be a political candidate who might use statistics to prove the effectiveness of a policy proposal or a surgeon who might use expert opinions to explain the need for a certain procedure. A few examples for ethos would be celebrity endorsements like an athlete promoting an energy drink to improve stamina or professional certifications like a makeup artist stating how product will make your skin glowy. A few examples of pathos would be how a charity organization might use a heart-wrenching story such as showing the struggles of a young child in need (Park, 2022) or sad and depressing music in a movie. I have persuaded by all of these elements, an example would be the appeal of ethos by a celebrity promoting makeup and since I liked the celebrity, I went and bought the product.
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2. The three elements of persuasive appeal are “Rhetoric: the appeal to logic (logos), the appeal to the emotions (pathos), and the appeal to the character (or perceived character) of the speaker (ethos). Also called a rhetorical appeal” (Richard Nordquist, 2018). Logic example-when someone knows they have a test on Friday in one of the hardest classes they have. They try to wing it without studying-logic is to study so they can do the best they can so they can get a passing grade and pass the class. Another logic example-someone is moving to another state, knowing that they need to send their car ahead of time because it would be best even though it may cost. It would be wise to do some research to see who would cost the lease to ship their car across the state. Pathos example-someone loses a love one and they tell a friend that is close to them, and while they are telling them they start to cry. The next thing tou know, the other person is crying because they feel the other person’s emotions. Another pathos example-someone is watching a serious movie, and a part in the movie is sad, and while the person is watching, they begin to cry nonstop. Character example-when a person shows you who they are as a bad person the first time, usually would turn out that they would end up being a bad person as a conclusion. Another character example- Vise Versa, when a person is kind or sweet, it usually means that they are unless someone pushes their button to the point that would make them change, but it would usually take them a while to get to that point because they know how to hold their character in tact.
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3. The appeal to logic, appeal to emotions, and the appeal to character are the three elements of persuasive appeal, which are otherwise known as logos, pathos, and ethos. The ethical appeal is the appeal to one’s own character and often refers to authority or credibility of one’s argument (Tracy, 2019) For example, Dwayne Johnson could say “Buy my house that’s for sale because I’m “The Rock”, and I lived in it.”, or another example that is used very often on the products we use daily, “This product is (doctor/ dermatologist, dentist, or vet) recommended so it will improve your health.” The logical appeal is most often used to persuade the audience by appealing to their logic or sound reasoning (Tracy, 2019). Logos arguments are based on facts. One example of this type of persuasive appeal is “You should buy my car because you don’t have one and it is the most reliable model on the market, and it’s the cheapest.” Another example is “It has been proven that smoking causes cancer. Therefore, if you don’t want cancer, then don’t smoke.” Lastly, the pathos appeal is the appeal to the audience’s emotions (Tracy, 2019). Two examples of arguments using the pathos persuasive appeal are “If you don’t buy life insurance, you are letting your spouse and kids down.”, and “If you are the only member of your family without a post-secondary education, then you will be the laughingstock!”
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4. Self-validation hypothesis suggests two dimensions of people’s thinking that could impact the persuasion process and outcomes, such as the quantity of thinking and the direction of the issue -relevant thought. Researchers said that another aspect of thinking is confidence in people’s opinions. They noted that one study explains that the grade of confidence can affect persuasion because when people have positive thoughts, the persuasion increase, but when people have negative thoughts, the persuasion decrease. Moreover, the authors show that this self-validation increase when is a present significant amount of information-processing activity.
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5. Self-validation hypothesis suggests that the certainty or uncertainty of one’s thoughts affects whether there is an increase or decrease in the amount of persuasion (Petty et al., 2002). If one has a high level of confidence in their thoughts, then they tend to not be persuaded to stray from them. I interpret this as me having a high level of confidence due to my knowledge or my own experiences on a topic. One example of this would be people that try to convince me to get an epidural while in labor. I have positive thoughts about the birthing process as well as trust and experience in my body to know that I am able to give birth naturally.
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6. The self-validation hypothesis is how confidence in a thought affects persuasion. The higher the confidence in the thought, the more persuasive it will be (Briñol & Petty, 2009). Not all thoughts turn persuasive. Briñol and Petty (2021) stated that two people could have the same thought, but only one would be persuaded to move forward with said thought. For example, if I were to go shopping with someone. We may both like something; however, only one of us will buy it because of the confidence in the thoughts that persuade the action.
